Sadik Sazahn, Company Director and Berker Yörgüc, Marketing and Sales Director
SAR MAKINA SANAYI ve TICARET A.S., Turkey

The two copper wire specialists are very satisfied with the way the fair has gone so far. Mr. Yörgüc tells us: "That it would be a little less busy was to be expected. But we are no less successful because of that. Because the visitors, who come to our stand are very focused and know exactly what they want. It means we are very effective in expanding our international network. As always, it is worthwhile for us to be here at the wire." Founded in Istanbul in 1991, the company has seen an increase in demand for copper wire and production equipment following the Corona crisis. Mr. Sazahn states: "Especially now in times of uncertain supply chains, personal exchange is indispensable."

Dr. Ullrich Speer, Vice President Sales und Marketing, Bühler Redex GmbH, Germany

The Pforzheim-based company Bühler Redex specializes in the production of complete cold rolling mills. As an independent company, it is part of the international Redex Group. Dr. Ullrich Speer draws a positive balance on the penultimate day: "For us, the trade show went very well. Even the traditional not very strong first day of the trade show was above average." The manager responsible for sales praises the good preparation of all visitors. He says: "Exclusively every conversation was valuable and serious. Compared to other trade show years, this year stands out positively."

Dipl.-Ing. Lutz Bandusch, COO, ArcelorMittal Europe – Long Products, Germany

Mr. Bandusch is pleased to finally be represented with a stand at the wire again after many uncertainties in scheduling. He states: "The signals in the run-up were consistently positive. There is clearly the need and the necessity for personal meetings. We expect our stand to be frequented as in the past." A central topic is the climate-neutral production of steel. The COO elaborates, "We are in the starting blocks and would like to start up our DR-plant for Direct Reduced Iron in Hamburg soon. We are ready, but we are still waiting for the final approval of the subsidies. We are positioning ourselves as a pioneer for this development, because there is no reference for this plant yet."

Ang Way Meng, Business Marketing Manager and Ho Chieu Guat, General Manager
STH Wire Industry (M) SDN. BHD., Malaysia

There is a lot to celebrate because STH Wire Industry has its 25th anniversary this year. Founded in 1997, the company specialises in stitching wire, bookbinding wire and galvanised steel wire. Ms. Chieu Guat says: "The wire is very important for us because we find exactly our target group here." Her colleague, Mr. Way Meng, adds: "Our unique selling points are clearly defined: We work in an environmentally friendly way through an innovative process, the wet drawing process, and our products are free of harmful substances. We only use regional suppliers." The wires can be found in print products and cleaning brushes, among other things.

Antonio Gumina, CEO & Technical Director, HP Extrusion, Italy

Mr Gumina founded the company four years ago with over 20 years of industry experience in rheology and extrusion processes for cables and wires. HP Extrusion has been successful despite all the adversities of recent years. Mr Gumina explains his strategy: "Quality is our first priority. Our product specifications such as micro-hardness and abrasion resistance can stand up to any comparison." His conclusion on the second day of the fair is: "Fewer people visited us than usual. But every conversation was purposeful."

Slawomir Rybacki and Martyn Gould, AVAR COMPOSITE EUROPE Sp. Z o.o., Poland

Martyn Gould confirms what other exhibitors also report. Slightly fewer visitors wire, compared to times before Corona, does not mean a loss in the quality of the contacts. He reports: "Digital communication has also become a big topic for us in recent years. But personal contact, like here at the show, is without alternative." Slawomir Rybacki adds: "Our unconfirmed plans even assume a bigger booth next time." AVAR COMPOSITE is an international group with the European branch in Poland. Mainly the company deals with carbon fiber rotor bowls for cable bunching machines.